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Make the Most of Social Media and Digital Marketing for your Solar Business

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be [...]

Content Marketing for the Solar Industry

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3   What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are [...]

The Role of Graphics in a Strong Solar Brand

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer [...]

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published on PV Solar Report By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable [...]

Solar Event Hashtag Marketing, Part II

For Industry Marketers Originally appeared on PV Solar Report Reposted with permission from Glenna Wiseman By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Use hashtag marketing to spotlight your solar trade show participation. The value a trade show [...]

Solar Event Hashtag Marketing, Part I

Originally appeared on PV Solar Report Reposted with permission from Glenna Wiseman By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Part 1 – For Event Organizers Stand out in the crowded field of solar trade shows and events [...]

What Information is Important on a Business Card?

You just came back from a convention with a stack of business cards and are looking through them. Every card is different, but they all contain similar elements, we hope. The basic function of a business card is presenting an [...]

CMYK and RGB Aren’t Text Shorthand are They?

Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent. CMYK: Cyan, [...]

What is a Vector Graphic?

Vector versus Raster and why anyone asks for either. Ack! Your sign company just called and said that they need a vector file of your logo to make a banner for that tradeshow. “What’s a vector file?” you ask. They [...]

Challenge: Simplify the Complexities When Explaining a Renewable Energy System

It can be a challenge explaining the complexities of a renewable energy system without your audience glazing over at the first mention of “photovoltaics” or “inverter”. Let’s face it, these are sophisticated electrical systems and do take some electrical understanding to comprehend.