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Make the Most of Social Media and Digital Marketing for your Solar Business

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be [...]

Content Marketing for the Solar Industry

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3   What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are [...]

The Role of Graphics in a Strong Solar Brand

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer [...]

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published on PV Solar Report By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable [...]

What Information is Important on a Business Card?

You just came back from a convention with a stack of business cards and are looking through them. Every card is different, but they all contain similar elements, we hope. The basic function of a business card is presenting an [...]

CMYK and RGB Aren’t Text Shorthand are They?

Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent. CMYK: Cyan, [...]

What is a Vector Graphic?

Vector versus Raster and why anyone asks for either. Ack! Your sign company just called and said that they need a vector file of your logo to make a banner for that tradeshow. “What’s a vector file?” you ask. They [...]

How Many Words Fit on a Page?

What Should Be My Word Count? There are so many variables. What size page? What size type? What are the margins? Is the text justified? Do you hyphenate? Are there images? Are there other graphic elements? Single-spaced? Double-spaced? Does your copy use long words like “antidisestablishmentarianism” so common in more technical writing that take up more space? Or do you talk more about “cats” in your copy?

What is a Stock Photo / Illustration?

Simply put, a stock photo or illustration is a photo or illustration (or soundtrack or video clip) that you purchase the rights to use in your materials (web site, brochure, poster, or email campaign). For the purposes of this post, [...]

“Why Can’t I Use this Image from My Web Site in My Brochure?”

We hear this question often. Essentially, it has to do with the size of the image and how a monitor displays an image versus how a brochure is printed. When you look at a monitor, you are seeing an image [...]