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Brand Identity Concepts: Tying Generosity and Scarcity Marketing to Brand Strategy
When you think of your company brand, do you tie your marketing methods to your overall brand strategy? Or are those methods siloed to the type of campaign you’re running? There are so many different ways to approach marketing. Some are based in psychology, others in...
Matching Metrics to Your Strategy
All data are informative and useful, but not necessarily for the important questions your company faces. As you build dashboards, reports, or data visualizations, it’s tempting to pack as much information as possible, or to add extra pieces that coworkers request....
Branding is More than a Logo: Avoid These Three Branding Mistakes
1. Not Being Consistent Brands that think simply slapping their logo onto everything they produce is enough to identify their brand will often confuse consumers with inconsistent visual images and messages. Branding is not a one and done effort. It is a consistent...