Work completed in association with Identity³.
Every AllEarth dual-axis solar tracker is designed, tested, and engineered in Vermont. The AllEarth team is passionate about what they do and where they are. Far from being an overnight success, they have earned national recognition by taking thirty years of experience in the renewable energy industry and constantly innovating products, thinking, and goals.
In collaboration with Identity³, Corbae Creative provided strategic and tactical creative services to multiple campaigns for AllEarth Renewables:
- Say “Hello” campaign
- Power Curve Advantage campaign
- Grow Solar installer campaign
- Solar Redefined installer campaign
- Campaign materials included:
- Marketing collateral
- Social media
- Tradeshow booth
The first year AllEarth had a tradeshow display at Solar Power International was a large year for the show and the AllEarth team wanted to make as large an impact as possible within their budget. The “Say Hello” campaign we developed not only attracted a lot of attention at the show, but had legs beyond the show, evolving into an outreach program for potential dealers and installers for AllEarth. The bright, welcoming shirts we designed for the campaign had people stopping the AllEarth team on the show floor just to “say hello.”