Last week, I spent time with a client working through a “Why” workshop. It always stuns me how powerful these workshops are. From small teams to large corporations, there is always an “aha” moment, in which the team gets it in their gut (pun intended for those of you who have read “Start with Why” by Simon Sinek). Those moments are priceless and change the shape of thinking in a company – not just about marketing, but about the direction a company is headed, processes, and customers. I love watching this evolve.

I bring this moment up because I have seen a shift happening in solar over the last few years. Yes, we’re in solar. Fundamentally, there is a triple-bottom-line component to solar at its roots as an industry. It’s what drew me to it in the first place, and kept me on the solar coaster. But, as an industry, we’ve lost our way in the process of growing up. Short-term profits rule over longer-term thinking, damaging our newly thriving industry’s reputation as a whole.

It comes back to us, as an industry, to refocus back to the core of what solar means. What it means to us, individually, for our companies, and for the entire industry. We can discover or reaffirm our Whys. By doing so, we can focus beyond last quarter’s results and truly thrive in a way that is beneficial to people, planet, and profit. I love being part of this collaborative solar journey!

—Aimee Tuck

CORBAE INSIGHT

Today’s buyer funnel isn’t a straight line, which makes connecting with potential customers a challenge. What if you could tailor your marketing to address multiple intents and meet your sales leads right where they are? Corbae Creative can help!

TACTICAL TIPS

The colors your brand assets use communicate just as strongly as a mission or value statement. Are you sending the right message with the colors you choose? This infographic kicks off our ongoing series on the power and effectiveness of color.

With hundreds of available marketing technologies to choose from, how do you make the right choice for your business? Corbae Creative has tricks and tips to help you evaluate technology and avoid IT regret.

CLIENT EVENTS

Catch the Sensata team at the 2019 NTEA Work Truck Show.
Booth 2315
March 5-8, 2019
Indianapolis, Indiana

Join SunSpec for the California Rule 21: Roadmap to August 22, 2019 Workshop
March 25, 2019
San Francisco, CA
In concert with Solar Asset Management NA, March 26-27

Like what you see in this newsletter?

Sign up to get news, tips, and insights delivered monthly to your inbox Sign UpOr, Contact Us