I read a great overview about how solar works in a recent Popular Mechanics article. It was well-written and provided an excellent overview. This paragraph stuck with me, however:

But for all their importance, solar panels still feel mysterious. Stiff and slightly menacing black rectangles, they have neither the look or the feel of a savior. Majestic waterfalls and dams look heroic, but solar panels do not. So…how do they work anyway?

“Stiff and slightly menacing black rectangles”? Oh dear. That isn’t a good image. It really struck me that this is how many see solar. It’s menacing, it’s mysterious, it’s different. If a publication like Popular Mechanics that revels in boxy wires and tech says this, what does Lisa who lived on First Street in small town Minnesota think?

Maybe Lisa isn’t your target audience. But the early tech adopter sure should be. Maybe we could change the narrative to alluring sea blue repositories for the sun’s energy. Yes, that’s over the top, but so is “menacing black rectangles.”

I see a way forward by showcasing solar in everyday life, until it becomes normal. Having the suburban home exterior have solar on the roof as product placement just like Ford might product place their car in a TV show or movie; wide sweeping vistas that show solar beautifully integrated into the landscape instead of ominous scenes like the concentrated solar shown in Bladerunner 2049; education in schools as part of science curriculum to take away the “mysterious” aspects. Yes, all of that takes money, but it’s a great industry goal, isn’t it?

In the meantime, if you’d like to read some excellent positive solar-based speculative fiction, pick up “Glass and Gardens: Solarpunk Summers”. It’ll help with that envisioning solar as part of the weft and weave of our everyday energy future. And in January, 2020, a second anthology is coming out, “Glass and Gardens: Solarpunk Winters”.

-Aimee Tuck

SURVEY

Thank you to those who answered our survey last month. There’s still time before we close the survey to tell us how we can best deliver solar marketing content. 

We are considering an expansion of our solar design and marketing educational content. Can you take one minute and fill in the following survey? Really, it will take one minute.

We would also appreciate if you forward this survey to your colleagues in the solar industry.

CORBAE INSIGHT

Defining and applying a messaging and visual hierarchy is not as complex as it sounds, but with many things in life, nuance is key to success. Corbae Creative shows an example of how to balance brand values with design goals in this quick read.
(5-MINUTE READ)

TACTICAL TIPS

Tradeshow giveaways. Promotional swag. Corporate goodies. Whatever you call them, branded gifts are common features of tradeshow marketing. In this short article, we highlight some eco-friendlier alternatives to classic (primarily plastic) promo swag.
(4-MINUTE READ)

Ready to take your tradeshow booth design to the next level? Follow these practical tips to make stunning tradeshow graphics that attract leads. (3-MINUTE READ)

Like what you see in this newsletter?

Sign up to get news, tips, and insights delivered monthly to your inbox Sign UpOr, Contact Us