Despite my slight reservations about Solar Power International being held in Salt Lake City this year, I’m getting excited to go. After so many years in the industry, it really is like an annual reunion.

This year, the talk on the show floor will be interesting. With tariffs and the ITC stepdown weighing on the conversation, I’m looking forward to seeing how that pairs with growth in installed capacity year over year (Report: SEIA). 

Really it all comes down to how excited I am to learn something new about solar, see people I enjoy conversing with, and take in a lot of new visuals as I try to find some time to walk the show floor.

If you’re going to SPI, please reach out and let’s grab a coffee or meet up. See you in Salt Lake!

-Aimee Tuck

SOLAR POWER INTERNATIONAL

Solar Power International is just around the corner. If you’re attending and would like to set up a time to meet, please reach out.

Connect with Aimee Tuck:
Women in Solar and Storage Luncheon
Wednesday, September 25, 2019 • 12:00pm – 1:30pm
Room 355
And be sure to make room in your schedule for stops at the following booths along with some interesting talks:

Stop by booth 3423 to take a look at the off-grid and battery backup solutions Sensata has to offer.

As the energy space and IoT meet, communication protocols and standards are increasingly important. Make sure to stop by these presentations to hear more:

Emerging Distributed Energy Resource (DER) Communication Protocols and their Impact on Grid Interconnection and Security
Tuesday, September 24, 2019 • 12:00pm – 12:15pm
Room 253A

Orange Button Data Exchange Standard: Implications on Solar Soft Cost Reductions
Wednesday, September 25, 2019 • 9:45am – 10:00am
Room 253A

And be sure to attend the Poster Reception and learn more about SunSpec’s research with the California Energy Commission, summarized in their poster:

Smart Inverters Can Safely Be Installed at
DER Penetration Levels of 100% or Higher.
Tuesday, September 24, 2019 • 5:00pm – 6:00pm
Booth 4680

CORBAE INSIGHT

Yes visuals do matter. Stories paired with visual input are inherently intertwined in how we see the world, and choosing the right fonts, images, colors, and flow help make a great first impression.

TACTICAL TIPS

Auto-generated brand stories just won’t do. For brand storytelling that connect in a meaningful way with customers, authenticity is key.

What makes a powerful brand story? We look at six types of social power and how marketers can use them to create cooperation from customers.

RELATED RESOURCES

The majority of people, 65% of us, identify as visual learners. That’s why it’s crucial to pair the right visual assets to your company’s brand story.

Why tell your solar brand story? Simple: with few exceptions, we are all wired to remember stories over a list of facts. This article shows how to craft a story that puts your customer at the center.

Like what you see in this newsletter?

Sign up to get news, tips, and insights delivered monthly to your inbox Sign UpOr, Contact Us