It is Thanksgiving this week in the U.S., and I’d like to take this opportunity to say THANK YOU to everyone who reads this newsletter, to the amazing team that makes up Corbae, and to all of the colleagues and friends I’ve made along my solar and sustainability journey. I am truly grateful to each of you for your impact on my life and your positive contributions towards making this world a better place.

As I’m looking outside one of my office windows, there are birds feasting on the berries from the mountain ash. They are happily chirping at each other. Occasionally, I’ll hear the squawk of a blue jay and the murder of crows living in a tree across the street are always gossiping. It’s mornings like this that really remind me what I’m striving for. I want my children to be able to raise their children in a world where there are forests, clean air and water, and biodiversity in animal and plant life that make this whole ecosystem work.

After reading stories of effective and true extinctions this last week, entirely due to human involvement, I know we still have a long way to go. Extending the full Solar Investment Tax Credit is a step toward clean energy, leading to clean air and water. Check out SEIAs campaign to reach out to Congress to #DefendTheITC.

If in the U.S., I hope you have a wonderful Thanksgiving full of gratitude, good food, family, and friends. If not in the U.S., know how grateful I am that you are on this journey.

—Aimee Tuck

CORBAE INSIGHT

When you think of your company brand, do you tie your marketing methods to your overall brand strategy? In this Insight article we discuss how to effectively use generosity- and scarcity-marketing in your branding efforts.

TACTICAL TIPS

Branding is a journey with many potential pitfalls. Are you making any of these three mistakes?

How well are your metrics addressing larger company strategies? In this short tip, we show how to avoid all-in-one analytics that try to please everyone and focus your efforts on the data that matter.

CLIENT EVENTS

Secure Communication Networking for Distributed Energy Resources
Registration is now open for this online, nine-week course hosted through UC San Diego. The course is intended to provide current and future engineers working in the distributed energy industry with the information they need to design products that incorporate secure communication networking and deploy networks that incorporate these products.

If you’re heading to Solar and Energy Storage New York, December 12-13, 2019, be sure to schedule a meeting with the Origis Services team at the show to learn first-hand about Origis Services’ commitment to full transparency in pricing, scope of work, terms and asset performance visibility.

RELATED RESOURCES

Planning for 2020? Start the year of right by understanding your overall marketing analytics in an easy to digest way with the Marketing Currents Index™

In your brand’s story, who is Yoda and who is Luke? Making your customer the hero at the center of your story empowers them to act.

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