The Power of Why for Your Solar Brand Strategy

The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action...
Content Marketing for the Solar Industry

Content Marketing for the Solar Industry

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of...
The Role of Graphics in a Strong Solar Brand

The Role of Graphics in a Strong Solar Brand

Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have...
How Do I Add Three Dimensions to My Hashtags?

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published on PV Solar Report By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing...
Solar Event Hashtag Marketing, Part II

Solar Event Hashtag Marketing, Part II

For Industry Marketers Originally appeared on PV Solar Report Reposted with permission from Glenna Wiseman By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Use hashtag marketing to spotlight your solar trade show participation. The value a trade...