It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...
When you think of your company brand, do you tie your marketing methods to your overall brand strategy? Or are those methods siloed to the type of campaign you’re running? There are so many different ways to approach marketing. Some are based in psychology, others in...
As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...
I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...
If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...
We all telecommute from our home offices. Here’s why. Agile work, telework, remote work, virtual work, call it what you like, leaving the traditional office behind and substituting technology for travel has some great benefits. Imagine freeing up over 11 days, the...
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