If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...
We all telecommute from our home offices. Here’s why. Agile work, telework, remote work, virtual work, call it what you like, leaving the traditional office behind and substituting technology for travel has some great benefits. Imagine freeing up over 11 days, the...
The future of solar may look positive, but the solarcoaster of recent years has diminished trust in PV, especially in the residential market. Much-hyped companies made large promises and then shifted rapidly in other directions or disappeared entirely. Driven by...
All solar brands have a story. For startups, the story may revolve around the core of why the founder started the business in the first place. The founder saw a problem and wanted to fix it. Or, the founder felt they could fix a problem in a new and innovative way....
Or, how your marketing strategies effect how long it takes to get solar leads. (Hint: there is no magic marketing elixir.) I love content marketing. I read more blogs and listen to more podcasts than is probably healthy. An infographic will always get my attention....
You may have heard of marketing intent. What does it mean? Think about the sales funnel, going from awareness to consideration to decision to, if you’re doing your job right, brand champion. Intent combines that sales funnel with understanding what the potential...
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