As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...
I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...
If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...
We all telecommute from our home offices. Here’s why. Agile work, telework, remote work, virtual work, call it what you like, leaving the traditional office behind and substituting technology for travel has some great benefits. Imagine freeing up over 11 days, the...
The future of solar may look positive, but the solarcoaster of recent years has diminished trust in PV, especially in the residential market. Much-hyped companies made large promises and then shifted rapidly in other directions or disappeared entirely. Driven by...
All solar brands have a story. For startups, the story may revolve around the core of why the founder started the business in the first place. The founder saw a problem and wanted to fix it. Or, the founder felt they could fix a problem in a new and innovative way....
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