All solar brands have a story. For startups, the story may revolve around the core of why the founder started the business in the first place. The founder saw a problem and wanted to fix it. Or, the founder felt they could fix a problem in a new and innovative way....
Or, how your marketing strategies effect how long it takes to get solar leads. (Hint: there is no magic marketing elixir.) I love content marketing. I read more blogs and listen to more podcasts than is probably healthy. An infographic will always get my attention....
You may have heard of marketing intent. What does it mean? Think about the sales funnel, going from awareness to consideration to decision to, if you’re doing your job right, brand champion. Intent combines that sales funnel with understanding what the potential...
I may be old school, but I still love Dilbert. Take a little break and check out some of the many jibes Dilbert has made over the years about mission statements (click here). It’s okay, I’ll wait . . . Sound familiar? Many companies have a mission statement that sits...
The other evening I was watching Iron Fist. (Spoilers if you haven’t watched season two yet) There was a scene in which Joy Meecham, a conflicted, sort of evil character, tells Davos, the bad guy, that he has an image problem. That it’s all marketing. He needs to...
We use cookies to ensure that we give you the best experience on our website. We also share information about your use of our site with our social media and analytics providers. Videos on this site are hosted by YouTube, who uses their own cookies.ConsentNoRead more
