Customer Intent: Meeting People Where They Are

You may have heard of marketing intent. What does it mean? Think about the sales funnel, going from awareness to consideration to decision to, if you’re doing your job right, brand champion. Intent combines that sales funnel with understanding what the potential...

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Brand Identity is a Process

The other evening I was watching Iron Fist. (Spoilers if you haven’t watched season two yet) There was a scene in which Joy Meecham, a conflicted, sort of evil character, tells Davos, the bad guy, that he has an image problem....

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