Insights

Brand Planning for the New Year

Brand Planning for the New Year

As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...

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The Visuals Your Brand Uses are Integral to the Company Story

The Visuals Your Brand Uses are Integral to the Company Story

I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...

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Corbae Creative Is a Virtual Agency

Corbae Creative Is a Virtual Agency

We all telecommute from our home offices. Here’s why. Agile work, telework, remote work, virtual work, call it what you like, leaving the traditional office behind and substituting technology for travel has some great benefits. Imagine freeing up over 11 days, the...

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For Solar Marketing & Design, Consistency Builds Trust

For Solar Marketing & Design, Consistency Builds Trust

The future of solar may look positive, but the solarcoaster of recent years has diminished trust in PV, especially in the residential market. Much-hyped companies made large promises and then shifted rapidly in other directions or disappeared entirely. Driven by...

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Who is the Champion of Your Solar Brand Story?

Who is the Champion of Your Solar Brand Story?

The future of solar may look positive, but the solarcoaster of recent years has diminished trust in PV, especially in the residential market. Much-hyped companies made large promises and then shifted rapidly in other directions or disappeared entirely. Driven by...

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Leads at the Speed of Solar Marketing

Leads at the Speed of Solar Marketing

All solar brands have a story. For startups, the story may revolve around the core of why the founder started the business in the first place. The founder saw a problem and wanted to fix it. Or, the founder felt they could fix a problem in a new and innovative way....

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Customer Intent: Meeting People Where They Are

Customer Intent: Meeting People Where They Are

Or, how your marketing strategies effect how long it takes to get solar leads. (Hint: there is no magic marketing elixir.) I love content marketing. I read more blogs and listen to more podcasts than is probably healthy. An infographic will always get my attention....

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Brand Identity is a Process

Brand Identity is a Process

I may be old school, but I still love Dilbert. Take a little break and check out some of the many jibes Dilbert has made over the years about mission statements (click here). It’s okay, I’ll wait . . . Sound familiar? Many companies have a mission statement that sits...

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