Insights

Does Your Mission Statement Sound Like It Was Autogenerated?

Does Your Mission Statement Sound Like It Was Autogenerated?

I may be old school, but I still love Dilbert. Take a little break and check out some of the many jibes Dilbert has made over the years about mission statements (click here). It’s okay, I’ll wait . . . Sound familiar? Many companies have a mission statement that sits...

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Brand Identity is a Process

Brand Identity is a Process

The other evening I was watching Iron Fist. (Spoilers if you haven’t watched season two yet) There was a scene in which Joy Meecham, a conflicted, sort of evil character, tells Davos, the bad guy, that he has an image problem....

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