Tactical Tips

Informational tips covering definitions of terms and how-tos

Capturing Attention with Visuals in Storytelling

I’ll admit it, I still like books with pictures in them. I remember getting to that grade school milestone when I read my first chapter book…without pictures. I’ll admit it was a let down and to this day I love pictures in books even if it’s only a map at the...

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Five Creative Ways to Develop a Dynamite B2B Brand Story

Creating an effective B2B brand story is a tall order. It has to quickly communicate a variety of values, including product or service features, company culture, emotional justification, financial justification, and more. It has to be flexible enough to influence...

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Marketing Technology: Making Highly Adopted Dashboards

Using data effectively makes companies insightful, persuasive, and powerful. When data are locked away in endless, crammed spreadsheets, however, it doesn’t feel that way. Each year companies rely more and more on data in order to operate but all too often leave value...

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Marketing Technology: How to Make the Best Choice for You

Modern businesses operate in a world of too many options with too little unbiased advice, and this is especially true for the wide variety of marketing tools and technology available for purchase (see graphic below of the ocean of available marketing tools). Before...

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Intro to the Language of Color

Employing a marketing campaign with either an updated or new design can give your brand the edge it needs to stand out. You’ve got the words just right, but are you missing part of your message without knowing it? Color is an important aspect to your overall branding,...

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Help! My Website Isn’t Fast Enough!

While trying to show your website to someone important—a friend, a colleague, or even a client—you start to cringe: Your website is taking forever to load! Don’t settle for a slow website. Slow loading speeds significantly reduce traffic and undermine the hard work...

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What Your Design Team Wants When Asking for Visuals

When you are passionate about your product, you want your sales and marketing visual materials to be as effective as possible. The design team or agency creating those materials wants the same thing. Here are a few things to keep in mind when working with them to help...

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