Tactical Tips

Informational tips covering definitions of terms and how-tos

The Four Types of Data Analysis That Inspire Innovation

The largest obstacle to change in any organization (no matter its size) isn’t a lack of money or time, it’s a lack of committed cooperation. Even bootstrapped start-ups can leapfrog mature conglomerates when a data-driven culture creates rapid innovation. Certainly...

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Is Your Company Ready for the Next Solar Tradeshow?

Here is a design and marketing checklist to help keep you on track in your tradeshow preparation. Solar Power International is three months away. While that may seem like a while out, in reality it isn’t. Yes, this is the solar show to be at in the U.S. While not as...

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Nine Tips for Better Solar Data Visualization

Help Your Audience Parse the Information, Not Your Graphics Data visualization: the art of showing multiple points of data in a format that your audience can make sense of it in a reasonable time frame. Despite TV programs like The Librarians or Limitless or further...

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Design Understanding: UX versus UI Design

You’ve just downloaded an app and you know you’ve had a bad customer experience when you end up deleting it soon after your first use. It leaves you frustrated and less likely to be a loyal customer. On the flip side, a good customer experience can make you a loyal...

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Capturing Attention with Visuals in Storytelling

I’ll admit it, I still like books with pictures in them. I remember getting to that grade school milestone when I read my first chapter book…without pictures. I’ll admit it was a let down and to this day I love pictures in books even if it’s only a map at the...

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Five Creative Ways to Develop a Dynamite B2B Brand Story

Creating an effective B2B brand story is a tall order. It has to quickly communicate a variety of values, including product or service features, company culture, emotional justification, financial justification, and more. It has to be flexible enough to influence...

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Marketing Technology: Making Highly Adopted Dashboards

Using data effectively makes companies insightful, persuasive, and powerful. When data are locked away in endless, crammed spreadsheets, however, it doesn’t feel that way. Each year companies rely more and more on data in order to operate but all too often leave value...

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Marketing Technology: How to Make the Best Choice for You

Modern businesses operate in a world of too many options with too little unbiased advice, and this is especially true for the wide variety of marketing tools and technology available for purchase (see graphic below of the ocean of available marketing tools). Before...

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Intro to the Language of Color

Employing a marketing campaign with either an updated or new design can give your brand the edge it needs to stand out. You’ve got the words just right, but are you missing part of your message without knowing it? Color is an important aspect to your overall branding,...

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