Tactical Tips

Informational tips covering definitions of terms and how-tos
Matching Metrics to Your Strategy

Matching Metrics to Your Strategy

All data are informative and useful, but not necessarily for the important questions your company faces. As you build dashboards, reports, or data visualizations, it’s tempting to pack as much information as possible, or to add extra pieces that coworkers request....

read more
Power and Influence in Brand Storytelling

Power and Influence in Brand Storytelling

What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...

read more
Great Brand Stories are Authentic

Great Brand Stories are Authentic

There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...

read more

What's Next?

Ready to talk to Corbae?
Contact Us to Set Up a CallOr, Keep Exploring