Tactical Tips
Informational tips covering definitions of terms and how-tos
The Four Types of Data Analysis That Inspire Innovation
The largest obstacle to change in any organization (no matter its size) isn’t a lack of money or time, it’s a lack of committed cooperation. Even bootstrapped start-ups can leapfrog mature conglomerates when a data-driven culture creates rapid innovation. Certainly...
Is Your Company Ready for the Next Solar Tradeshow?
Here is a design and marketing checklist to help keep you on track in your tradeshow preparation. Solar Power International is three months away. While that may seem like a while out, in reality it isn’t. Yes, this is the solar show to be at in the U.S. While not as...
Nine Tips for Better Solar Data Visualization
Help Your Audience Parse the Information, Not Your Graphics Data visualization: the art of showing multiple points of data in a format that your audience can make sense of it in a reasonable time frame. Despite TV programs like The Librarians or Limitless or further...
Design Understanding: UX versus UI Design
You’ve just downloaded an app and you know you’ve had a bad customer experience when you end up deleting it soon after your first use. It leaves you frustrated and less likely to be a loyal customer. On the flip side, a good customer experience can make you a loyal...
Capturing Attention with Visuals in Storytelling
I’ll admit it, I still like books with pictures in them. I remember getting to that grade school milestone when I read my first chapter book…without pictures. I’ll admit it was a let down and to this day I love pictures in books even if it’s only a map at the...
Five Creative Ways to Develop a Dynamite B2B Brand Story
I’ll admit it, I still like books with pictures in them. I remember getting to that grade school milestone when I read my first chapter book…without pictures. I’ll admit it was a let down and to this day I love pictures in books even if it’s only a map at the...
Cultural Considerations of Color Selection Around the Globe
Creating an effective B2B brand story is a tall order. It has to quickly communicate a variety of values, including product or service features, company culture, emotional justification, financial justification, and more. It has to be flexible enough to influence...
Marketing Technology: Making Highly Adopted Dashboards
People see color first before they comprehend the rest of your message. How people perceive color can depend on their own cultural experience. Since color is a major factor in the meanings of symbolism within different cultures, it is always best to do your research...
Marketing Technology: How to Make the Best Choice for You
Using data effectively makes companies insightful, persuasive, and powerful. When data are locked away in endless, crammed spreadsheets, however, it doesn’t feel that way. Each year companies rely more and more on data in order to operate but all too often leave value...
Intro to the Language of Color
Modern businesses operate in a world of too many options with too little unbiased advice, and this is especially true for the wide variety of marketing tools and technology available for purchase (see graphic below of the ocean of available marketing tools). Before...