Tactical Tips
Informational tips covering definitions of terms and how-tos
What is a Vector Graphic?
Vector versus Raster and why anyone asks for either. Ack! Your sign company just called and said that they need a vector file of your logo to make a banner for that tradeshow. “What’s a vector file?” you ask. They respond with, “Oh, either an E-P-S or an...
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How Many Words Fit on a Page?
What Should Be My Word Count? There are so many variables. What size page? What size type? What are the margins? Is the text justified? Do you hyphenate? Are there images? Are there other graphic elements? Single-spaced? Double-spaced? Does your copy use long words like “antidisestablishmentarianism” so common in more technical writing that take up more space? Or do you talk more about “cats” in your copy?
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What is a Stock Photo / Illustration?
Simply put, a stock photo or illustration is a photo or illustration (or soundtrack or video clip) that you purchase the rights to use in your materials (web site, brochure, poster, or email campaign). For the purposes of this post, we’ll go with “stock...
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“Why Can’t I Use this Image from My Web Site in My Brochure?”
We hear this question often. Essentially, it has to do with the size of the image and how a monitor displays an image versus how a brochure is printed. When you look at a monitor, you are seeing an image made up of pixels. If you zoomed in very closely,...
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