Tactical Tips
Informational tips covering definitions of terms and how-tos
Website Bounce Rates: Track User Engagement for Accurate Bounce Rates | Part 3 of 5
Bounce rates become relevant when they track all appropriate forms of engagement. In the third installment of our analytics optimization series, hypothetical company SunClarity completes step three of the Corbae Creative strategy for effective bounce rate analytics:...
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Website Bounce Rates: Provide an Opportunity to Engage with Clear Calls to Action | Part 2 of 5
Bounce rates improve when users have a clear and easy opportunity to engage or act. In this installment of our analytics optimization series, we show how example company SunClarity completes step two of the Corbae Creative strategy for effective bounce rate analytics:...
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Website Bounce Rates: Your Website’s Bounce Rate is Like a Swiss Army Tool | Part 1 of 5
Your website’s bounce rate is like a Swiss Army tool—completely useless until you pull out what you really need. In this article we cover the Corbae Creative way of pulling out the insights needed to effectively use bounce rates for your site. The very definition of a...
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Get Your Data’s Worth: Using Industry, Competitor, and Historical Benchmarks to Evaluate Marketing Strategy
This is an age of instant feedback. By the end of the day, technology can track how many steps we’ve taken, how many people enjoyed the content we’ve created, how much money we have, and plenty of other data about our lives. Though feeling tired, loved, and wealthy...
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What Information is Important on a Business Card?
You just came back from a convention with a stack of business cards and are looking through them. Every card is different, but they all contain similar elements, we hope. The basic function of a business card is presenting an easy way for people to take...
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CMYK and RGB Aren’t Text Shorthand are They?
Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent. CMYK:...
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What is a Vector Graphic?
Vector versus Raster and why anyone asks for either. Ack! Your sign company just called and said that they need a vector file of your logo to make a banner for that tradeshow. “What’s a vector file?” you ask. They respond with, “Oh, either an E-P-S or an...
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How Many Words Fit on a Page?
What Should Be My Word Count? There are so many variables. What size page? What size type? What are the margins? Is the text justified? Do you hyphenate? Are there images? Are there other graphic elements? Single-spaced? Double-spaced? Does your copy use long words like “antidisestablishmentarianism” so common in more technical writing that take up more space? Or do you talk more about “cats” in your copy?
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What is a Stock Photo / Illustration?
Simply put, a stock photo or illustration is a photo or illustration (or soundtrack or video clip) that you purchase the rights to use in your materials (web site, brochure, poster, or email campaign). For the purposes of this post, we’ll go with “stock...
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“Why Can’t I Use this Image from My Web Site in My Brochure?”
We hear this question often. Essentially, it has to do with the size of the image and how a monitor displays an image versus how a brochure is printed. When you look at a monitor, you are seeing an image made up of pixels. If you zoomed in very closely,...
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