Tactical Tips
Informational tips covering definitions of terms and how-tos
Help! My Website Isn’t Fast Enough!
While trying to show your website to someone important—a friend, a colleague, or even a client—you start to cringe: Your website is taking forever to load! Don’t settle for a slow website. Slow loading speeds significantly reduce traffic and undermine the hard work...
read more
What Your Design Team Wants When Asking for Visuals
When you are passionate about your product, you want your sales and marketing visual materials to be as effective as possible. The design team or agency creating those materials wants the same thing. Here are a few things to keep in mind when working with them to help...
read more
Website Bounce Rates: Create Meaningful Insight and Improvement with Benchmarking | Part 5 of 5
Ongoing insight is the payoff to analytics investment. To get the most from your bounce rate strategy, define helpful benchmarks, create a habit of regular analysis, and commit to a troubleshooting plan of action. In this edition of the Corbae Creative bounce rate...
read more
Website Bounce Rates: Segment Bounce Rates for Actionable Data | Part 4 of 5
Even after proper setup in Google Analytics, bounce rates only provide actionable insight when segmented into meaningful groups. In this edition of the Corbae Creative bounce rate optimization series, hypothetical company SunClarity completes step four of the bounce...
read more
Website Bounce Rates: Track User Engagement for Accurate Bounce Rates | Part 3 of 5
Bounce rates become relevant when they track all appropriate forms of engagement. In the third installment of our analytics optimization series, hypothetical company SunClarity completes step three of the Corbae Creative strategy for effective bounce rate analytics:...
read more
Website Bounce Rates: Provide an Opportunity to Engage with Clear Calls to Action | Part 2 of 5
Bounce rates improve when users have a clear and easy opportunity to engage or act. In this installment of our analytics optimization series, we show how example company SunClarity completes step two of the Corbae Creative strategy for effective bounce rate analytics:...
read more
Website Bounce Rates: Your Website’s Bounce Rate is Like a Swiss Army Tool | Part 1 of 5
Your website’s bounce rate is like a Swiss Army tool—completely useless until you pull out what you really need. In this article we cover the Corbae Creative way of pulling out the insights needed to effectively use bounce rates for your site. The very definition of a...
read more
Get Your Data’s Worth: Using Industry, Competitor, and Historical Benchmarks to Evaluate Marketing Strategy
This is an age of instant feedback. By the end of the day, technology can track how many steps we’ve taken, how many people enjoyed the content we’ve created, how much money we have, and plenty of other data about our lives. Though feeling tired, loved, and wealthy...
read more
What Information is Important on a Business Card?
You just came back from a convention with a stack of business cards and are looking through them. Every card is different, but they all contain similar elements, we hope. The basic function of a business card is presenting an easy way for people to take...
read more
CMYK and RGB Aren’t Text Shorthand are They?
Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent. CMYK:...
read more