Tactical Tips

Informational tips covering definitions of terms and how-tos
Nine Tips for Better Solar Data Visualization

Nine Tips for Better Solar Data Visualization

Help Your Audience Parse the Information, Not Your Graphics Data visualization: the art of showing multiple points of data in a format that your audience can make sense of it in a reasonable time frame. Despite TV programs like The Librarians or Limitless or further...

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Design Understanding: UX versus UI Design

Design Understanding: UX versus UI Design

You’ve just downloaded an app and you know you’ve had a bad customer experience when you end up deleting it soon after your first use. It leaves you frustrated and less likely to be a loyal customer. On the flip side, a good customer experience can make you a loyal...

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Capturing Attention with Visuals in Storytelling

Capturing Attention with Visuals in Storytelling

I’ll admit it, I still like books with pictures in them. I remember getting to that grade school milestone when I read my first chapter book…without pictures. I’ll admit it was a let down and to this day I love pictures in books even if it’s only a map at the...

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Five Creative Ways to Develop a Dynamite B2B Brand Story

Five Creative Ways to Develop a Dynamite B2B Brand Story

Creating an effective B2B brand story is a tall order. It has to quickly communicate a variety of values, including product or service features, company culture, emotional justification, financial justification, and more. It has to be flexible enough to influence...

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Cultural Considerations of Color Selection Around the Globe

Cultural Considerations of Color Selection Around the Globe

People see color first before they comprehend the rest of your message. How people perceive color can depend on their own cultural experience. Since color is a major factor in the meanings of symbolism within different cultures, it is always best to do your research...

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Marketing Technology: Making Highly Adopted Dashboards

Marketing Technology: Making Highly Adopted Dashboards

People see color first before they comprehend the rest of your message. How people perceive color can depend on their own cultural experience. Since color is a major factor in the meanings of symbolism within different cultures, it is always best to do your research...

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Marketing Technology:  How to Make the Best Choice for You

Marketing Technology: How to Make the Best Choice for You

Using data effectively makes companies insightful, persuasive, and powerful. When data are locked away in endless, crammed spreadsheets, however, it doesn’t feel that way. Each year companies rely more and more on data in order to operate but all too often leave value...

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Intro to the Language of Color

Intro to the Language of Color

Modern businesses operate in a world of too many options with too little unbiased advice, and this is especially true for the wide variety of marketing tools and technology available for purchase (see graphic below of the ocean of available marketing tools). Before...

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Help! My Website Isn’t Fast Enough!

Help! My Website Isn’t Fast Enough!

Employing a marketing campaign with either an updated or new design can give your brand the edge it needs to stand out. You’ve got the words just right, but are you missing part of your message without knowing it? Color is an important aspect to your overall branding,...

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What Your Design Team Wants When Asking for Visuals

What Your Design Team Wants When Asking for Visuals

While trying to show your website to someone important—a friend, a colleague, or even a client—you start to cringe: Your website is taking forever to load! Don’t settle for a slow website. Slow loading speeds significantly reduce traffic and undermine the hard work...

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