Solar’s Time Has Come, March 2019

Solar’s Time Has Come, March 2019

I’m curious. 2019 is the last year for a 30% solar tax credit. In 2020 it drops to 26%. Has this deadline/rush had an effect on your business? I hear from some colleagues that it hasn’t yet, or they are planning projects that will begin construction in 2020 or even...
Your Why and Solar’s Growing Up, February 2019

Your Why and Solar’s Growing Up, February 2019

Last week, I spent time with a client working through a “Why” workshop. It always stuns me how powerful these workshops are. From small teams to large corporations, there is always an “aha” moment, in which the team gets it in their gut (pun intended for those of you...
Intro to the Language of Color

Intro to the Language of Color

Employing a marketing campaign with either an updated or new design can give your brand the edge it needs to stand out. You’ve got the words just right, but are you missing part of your message without knowing it? Color is an important aspect to your overall branding,...
CMYK and RGB Aren’t Text Shorthand are They?

CMYK and RGB Aren’t Text Shorthand are They?

Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent.   CMYK: Cyan, Magenta, Yellow,...