Leads at the Speed of Solar Marketing

Leads at the Speed of Solar Marketing

Or, how your marketing strategies effect how long it takes to get solar leads. (Hint: there is no magic marketing elixir.) I love content marketing. I read more blogs and listen to more podcasts than is probably healthy. An infographic will always get my attention....
Your Why and Solar’s Growing Up, February 2019

Your Why and Solar’s Growing Up, February 2019

Last week, I spent time with a client working through a “Why” workshop. It always stuns me how powerful these workshops are. From small teams to large corporations, there is always an “aha” moment, in which the team gets it in their gut (pun intended for those of you...
Customer Intent: Meeting People Where They Are

Customer Intent: Meeting People Where They Are

You may have heard of marketing intent. What does it mean? Think about the sales funnel, going from awareness to consideration to decision to, if you’re doing your job right, brand champion. Intent combines that sales funnel with understanding what the potential...
What Your Design Team Wants When Asking for Visuals

What Your Design Team Wants When Asking for Visuals

When you are passionate about your product, you want your sales and marketing visual materials to be as effective as possible. The design team or agency creating those materials wants the same thing. Here are a few things to keep in mind when working with them to help...