1. Not Being Consistent Brands that think simply slapping their logo onto everything they produce is enough to identify their brand will often confuse consumers with inconsistent visual images and messages. Branding is not a one and done effort. It is a consistent...
I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...
I read a great overview about how solar works in a recent Popular Mechanics article. It was well-written and provided an excellent overview. This paragraph stuck with me, however: But for all their importance, solar panels still feel mysterious. Stiff and slightly...
When you’ve got a tradeshow coming up, planning for its design is essential. A great design should support your campaign theme and take your booth from so-so to stunning. Impressive Images Now is the time to bring out your best imagery. Attendees may only spend 5...
If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...
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