Happy Holidays from the Corbae Team! December 2019

Happy Holidays from the Corbae Team! December 2019

Although my kids have been wishing fervently for snow the past couple of weeks, here in the Pacific Northwest, it’s only snowing in the mountains. Just the way I like it! I do have to admit that it is much easier to get into the holiday spirit when snow coats the...
Customer Intent: Meeting People Where They Are

Customer Intent: Meeting People Where They Are

You may have heard of marketing intent. What does it mean? Think about the sales funnel, going from awareness to consideration to decision to, if you’re doing your job right, brand champion. Intent combines that sales funnel with understanding what the potential...