Hone Your Solar Message, May 2019

Hone Your Solar Message, May 2019

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Last week SEIA released a new fact sheet on solar soft costs. Soft costs include installation labor, permits, and “overhead” costs such as marketing, sales, and administration; everything but the hardware installed. Hardware prices have gone down enough that the...
Brand Identity is a Process

Brand Identity is a Process

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The other evening I was watching Iron Fist. (Spoilers if you haven’t watched season two yet) There was a scene in which Joy Meecham, a conflicted, sort of evil character, tells Davos, the bad guy, that he has an image problem. That it’s all marketing. He needs to...