What Your Design Team Wants When Asking for Visuals

What Your Design Team Wants When Asking for Visuals

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When you are passionate about your product, you want your sales and marketing visual materials to be as effective as possible. The design team or agency creating those materials wants the same thing. Here are a few things to keep in mind when working with them to help...
The Role of Graphics in a Strong Solar Brand

The Role of Graphics in a Strong Solar Brand

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Originally published on Solar Power World By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have...