What Information is Important on a Business Card?

What Information is Important on a Business Card?

You just came back from a convention with a stack of business cards and are looking through them. Every card is different, but they all contain similar elements, we hope. The basic function of a business card is presenting an easy way for people to take your contact...
CMYK and RGB Aren’t Text Shorthand are They?

CMYK and RGB Aren’t Text Shorthand are They?

Can messages yell karma? Certain mice yawn kindly. Running gazelles, beware! Raising green beans…. Sadly, CMYK and RGB aren’t text shorthand for any of the above. They are, however, shorthand for a set of colors they represent.   CMYK: Cyan, Magenta, Yellow,...
How Many Words Fit on a Page?

How Many Words Fit on a Page?

What Should Be My Word Count? Wow. That’s a broad question. There are so many variables. What size page? What size type? What are the margins? Is the text justified? Do you hyphenate? Are there images? Are there other graphic elements? Single-spaced? Double-spaced?...
What is a Stock Photo / Illustration?

What is a Stock Photo / Illustration?

Simply put, a stock photo or illustration is a photo or illustration (or soundtrack or video clip) that you purchase the rights to use in your materials (web site, brochure, poster, or email campaign). For the purposes of this post, we’ll go with “stock photo”...