2020 and Climate Commitments, February 2020

2020 and Climate Commitments, February 2020

We’re only a month and a half into 2020, and it’s already been an adventure! Jeff Bezos committing $10 billion to climate action, Delta Airlines committing to become carbon neutral by 2030, EY committed to becoming carbon neutral by the end of 2020. Even BP is getting...
Power and Influence in Brand Storytelling

Power and Influence in Brand Storytelling

What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...
Great Brand Stories are Authentic

Great Brand Stories are Authentic

There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...