We’re only a month and a half into 2020, and it’s already been an adventure! Jeff Bezos committing $10 billion to climate action, Delta Airlines committing to become carbon neutral by 2030, EY committed to becoming carbon neutral by the end of 2020. Even BP is getting...
When you think of your company brand, do you tie your marketing methods to your overall brand strategy? Or are those methods siloed to the type of campaign you’re running? There are so many different ways to approach marketing. Some are based in psychology, others in...
Despite my slight reservations about Solar Power International being held in Salt Lake City this year, I’m getting excited to go. After so many years in the industry, it really is like an annual reunion. This year, the talk on the show floor will be interesting. With...
What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...
There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...
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