Hone Your Solar Message, May 2019

Hone Your Solar Message, May 2019

Last week SEIA released a new fact sheet on solar soft costs. Soft costs include installation labor, permits, and “overhead” costs such as marketing, sales, and administration; everything but the hardware installed. Hardware prices have gone down enough that the...
Design Understanding: UX versus UI Design

Design Understanding: UX versus UI Design

You’ve just downloaded an app and you know you’ve had a bad customer experience when you end up deleting it soon after your first use. It leaves you frustrated and less likely to be a loyal customer. On the flip side, a good customer experience can make you a loyal...